Wholesaling business cards and flyers that get kept
By Josh MillerUpdated 3 min readPrint one clear line about what you do, your name, your photo and one phone number that reaches you, and nothing else. Cards and flyers get kept when they're simple and come from a person; hand them out in person, leave them with permission, and never stuff them in mailboxes, which federal law reserves for postage-paid mail.
A business card or flyer is cheap, and most of them get thrown away. The ones that get kept say one thing clearly and come from a person.
What to print
- One line: "I buy houses in Jackson County, as-is." Not a list of services.
- Your name and photo. Sellers keep cards from people.
- One phone number that reaches you, with its own tracking number if you can.
- Nothing else. No "highest cash offer," no list of situations, no QR code maze.
Where they work
| Who | Why |
|---|---|
| Contractors and roofers | They see houses that need more than the owner can pay for |
| Property managers | They know tired landlords |
| Probate and estate attorneys | They know heirs who need to sell |
| Estate sale and cleanout companies | They're in the house first |
| Every seller you visit | Even a "no" today may know someone |
The mailbox rule
Federal law makes it illegal to put anything without postage in a mailbox. Flyers stuffed in mailboxes can be removed by the carrier and can get you fined. Hand them out, or use the mail.
Cards are for referrals
Cards and flyers don't find sellers by themselves. They make it easy for people who meet sellers to send them to you. To reach owners directly, start with the ones most likely to sell. Compare your cost per deal by channel.
Questions investors ask
What should a wholesaler's business card say?
Your name, a one-line description like "I buy houses in Jackson County, as-is," a phone number that reaches you, and maybe your photo. Less is better.
Can I put flyers in mailboxes?
No. Federal law makes it illegal to put anything without postage in a mailbox. Hand flyers out, or leave them where you have permission.
Where should I hand out business cards?
Everywhere you meet people who know owners: contractors, property managers, attorneys, estate sale companies, and every seller you visit.
Do door hangers work for investors?
They can, in neighborhoods you buy in, but they reach every door, not the owners likely to sell. Check local rules on door-to-door solicitation.