What should a wholesaling website say?
By Josh MillerUpdated 4 min readSay who you are with a real name and face, how the sale works in three steps, how you figure your offer, and how to reach a person, with a short form and a phone number at the top. Cut stock photos, fake urgency and "highest cash offer" claims; a seller checking you out after your letter is looking for a reason to trust you.
Most sellers don't call from your letter the day it arrives. They search your name or company first. Your website's job is to make that seller pick up the phone.
What to put on the page
| Section | What it says |
|---|---|
| Top | What you do, where, and a phone number and short form |
| Who you are | Your name, a real photo, how long you've bought here |
| How it works | Three steps: we talk, we see the house, you get a written offer |
| How we set our offer | Fixed-up value, minus repairs and costs, in plain words |
| Proof | Closed deals, real reviews with names, or local press |
| Situations you help with | Inherited, behind on payments, tired landlord, repairs |
| Bottom | The phone number and form again |
What to cut
- Stock photos of smiling families and handshakes.
- "Highest cash offer, closing promised in 7 days" claims you can't back up.
- Countdown timers and fake urgency.
- Long forms. Name, phone, address. That's it.
Say what's true about the tradeoff
The sellers who call are deciding between you and listing. Say it plainly: "If your house is in good shape and you have time, listing may get you more. If you need it sold as-is, fast, or without showings, we're the easier way." That line wins more trust than any claim.
Make it match your mail
Same name, same face, same phone number as your letters. A seller who gets a letter from "Sam" and finds a faceless company site wonders who they'd be dealing with.
The site doesn't find sellers
A website turns sellers you've already reached into calls. Reaching the right ones is the list's job. How to get sellers to call.
Questions investors ask
What should a we buy houses website include?
Your name and photo, where you buy, how the sale works, how you set your offer, real reviews or closed deals, a short form and a phone number that reaches you.
Do wholesalers need a website?
Most sellers look you up before they call back. A simple site that shows you're a real local person turns more of your mail and ads into conversations.
Should my website show my offer price formula?
Explaining it in plain words helps: what the house is worth fixed up, minus repairs and costs. Sellers trust a number they can follow.
How long should a seller lead form be?
Short: name, phone, property address, and maybe one question about timing. Every extra field loses sellers.