What lands on your desk.
The four things a client gets from us. Owners’ names and street numbers are hidden here.
The weekly list
Only the owners worth a stamp this week, each with the reason. Everyone else stays off it.
| Property | City | Why they’re on it | Filed | Letter | Status |
|---|---|---|---|---|---|
| 4xx W Maple St | Houston | Foreclosure filed | Oct 6 | Letter 1 | Window open |
| 1xx Pecan Grove Dr | Pasadena | Listing expired | Oct 3 | Letter 1 | Window open |
| 2xx Dowling Ln | Baytown | Probate opened | Sep 22 | Letter 2 | Window open |
| 8xx Cedar Bend | Katy | Behind on taxes, 3 years | Aug 11 | Letter 3 | Next letter due |
| 5xx Hollis St | Houston | Sitting vacant | Sep 29 | Letter 1 | Window open |
| 3xx Rosewood Ave | Humble | Lien on the property | Sep 15 | Letter 2 | Next letter due |
| 9xx Fairbanks Rd | Houston | Divorce filed | Oct 1 | Letter 1 | Window open |
A real list carries full names and mailing addresses. Mail it yourself, or we mail it for you.
The letters
Short, plain and human, picked with you. A number that rings your phone on every piece. We print and mail them.
Hi Maria,
I’d like to make you a fair cash offer on your house on Maple St. No repairs, no fees.
Call or text me any time.
Dave · (713) 555-0142
Dave Ruiz · Local home buyer
Dear Maria,
I buy houses in Pasadena and I’d like to buy yours, as it is. I pay cash and cover the closing costs.
If now isn’t the right time, keep this letter. My offer stands.
Dave Ruiz
(713) 555-0142
Thinking of selling?
I buy houses as-is in Katy. Call Dave: (713) 555-0142
Examples with a made-up investor, Dave. Your pieces carry your name and number.
The report card
Every month, three numbers: what we mailed, who sold, and who sold to you.
Example layout with made-up numbers. Not a client’s result, and not a promise. Yours come from your own mail and the county’s deed records.
18 in 100
of the 3,427 owners who sold off-market were on our weekly list before they sold.
Measured on the county’s records over 31 weeks, using only what was known each week. How we measure
Your county’s record
Who sold, from which lists, and when. Here is Cook County, IL.
Expired listings
Out of every 100 that sold off-market within a year, how many sold in each quarter.
Mail these the week they expire.
Foreclosure filings
Out of every 100 that sold off-market within a year, how many sold in each quarter.
Most sell after month 6. Keep mailing.
Cook County records, off-market sales. Filings from Oct 2024 to Mar 2025, sales in the 12 months after.