Hiring a real estate VA for lead follow-up
By Josh MillerUpdated 4 min readHand a VA the repeatable work first: logging leads in the CRM, scheduled follow-up calls and texts to sellers who already called, and pulling and cleaning lists. Keep the offer and the negotiation yourself, train with real call recordings and a short script, and make sure every call and text follows the Do Not Call and consent rules, which apply to your VA the same as to you.
Most wholesalers lose deals in the follow-up, not the first call. A virtual assistant who calls every seller back on schedule can be worth more than another list.
What to hand off first
| Task | VA or you |
|---|---|
| Logging every lead in the CRM | VA |
| Scheduled follow-up calls to sellers who called | VA |
| Follow-up texts to sellers who opted in | VA |
| Pulling and cleaning lists, removing sold and listed owners | VA |
| Skip tracing | VA |
| First call with a hot seller | You, at first |
| The offer, negotiation and contract | You |
Training
- Real recordings of good and bad calls.
- A short script for each situation: callback, no answer, not ready, ready. First-call lines.
- A checklist for every repeatable task.
- A weekly review of calls and CRM notes.
The rules still apply
You're responsible for the calls and texts your VA makes. Scrub against Do Not Call lists, text only owners who gave consent or texted first, and follow your state's calling rules. A VA blasting texts from a skip-traced list is your lawsuit, not theirs. Is cold texting legal?
Measure it
Track what the VA's follow-up produces: appointments and deals from callbacks they made. If cost per deal goes down, the VA pays for themselves. Work out your cost per deal.
Questions investors ask
What can a real estate VA do for a wholesaler?
Log leads, schedule and make follow-up calls, send follow-up texts to sellers who opted in, pull and clean lists, skip trace, and keep the CRM current.
Should a VA cold call for me?
They can, with training, a script and a dialer, but cold calling carries Do Not Call and state calling rules, and you're responsible for your VA's calls.
What should I not hand to a VA?
The offer, the negotiation and the contract. Those need your judgment and your name.
How do I train a real estate VA?
Real call recordings, a short script for each situation, a checklist for each task, and a weekly review of their calls.