Easiest wholesaling software for beginners
By Josh MillerUpdated 5 min readThe easiest start is one list tool and one simple CRM: a list platform like PropStream or DealMachine from $99 a month, plus a CRM with a free or low-cost plan, like CarrotCRM's free plan or REI BlackBook from $149 a month. Skip dialers, dispo platforms and custom builds like Podio until you've closed a deal and know what you actually need.
Beginners usually buy too much software. A stack of five tools at $500 to $1,000 a month, before a single seller has called, is the most common way new wholesalers run out of money. Here's the short version.
What you actually need for a first deal
- A list of owners likely to sell.
- A way to reach them: mail, calls, or both.
- Somewhere to track every seller and every follow-up.
The simplest tool for each
| Need | Simple option | Price |
|---|---|---|
| A list | PropStream or DealMachine | From $99 a month |
| Tracking sellers | CarrotCRM or REI BlackBook | CarrotCRM free for 1 user, then from $69; REI BlackBook from $149 |
| Reaching owners by mail | The list tool's mail, or a mail service | About 55 cents to $1.33 a piece, all in |
| Reaching owners by phone | Your phone, plus skip tracing | About 12 to 15 cents a record |
What to skip until your first deal
- A standalone dialer. Learn to talk to sellers on a regular phone first.
- Disposition software. Your first buyers come from your own list and local investors. When dispo tools pay.
- Podio or custom builds. You don't know your process yet.
- "AI" lead scoring add-ons. Start with lists that sell on their own.
The list matters more than the software
The easiest software in the world can't help a beginner who's mailing owners who aren't selling. In the county records, owners with an expired listing or a foreclosure filed sold off-market at 12 to 13 of every 100 within a year, and free and clear owners at about 1.5. Pick the list first. Which lists sell.
Know your cost per deal
Software, list, mail and skip tracing, divided by the deals they produce. Work it out in thirty seconds, before you add another subscription.
Questions investors ask
What is the easiest wholesaling software for beginners?
A list platform plus a simple CRM. PropStream or DealMachine from $99 a month for lists, and CarrotCRM (free for one user) or REI BlackBook (from $149) to track sellers.
How much should a beginner spend on wholesaling software?
As little as you can and still reach owners: often $99 to $250 a month for tools. Most beginners overspend on software and underspend on reaching sellers.
Do beginners need a dialer?
Only if you plan to cold call a lot. If sellers come from mail or a website, a phone and a CRM are enough at first.
Is Podio good for beginners?
Usually not. Podio is a build-your-own system that takes setup and upkeep. Start with a ready-made CRM.