Sell-my-house-fast leads: what they cost and who they come from
By Josh MillerUpdated 5 min readSell-my-house-fast leads come from homeowners who searched phrases like "sell my house fast" (about 25,000 US searches a month, about $13 a click per Ahrefs) or "we buy houses" (about 22,000, about $20 a click) and filled out a form. You can buy the clicks yourself or buy the finished leads from a pay-per-lead seller, at published prices we found from about $39 for a shared lead to $300 or more for an exclusive one.
"Sell my house fast" is the phrase the whole cash-buyer industry is built on. Here's what the search behind it costs, where the leads you can buy come from, and who's actually filling out the form.
The searches
| Search | US searches a month | Cost per click |
|---|---|---|
| sell my house fast | 25,000 | $13 |
| we buy houses | 22,000 | $20 |
| sell my house | 11,000 | $18 |
| cash home buyers | 9,800 | $16 |
| sell my house for cash | 8,100 | $35 |
| cash for houses | 5,300 | $35 |
| sell house fast | 4,200 | $20 |
| we buy houses for cash | 2,900 | $35 |
| sell house as is | 1,900 | $14 |
| sell my house fast near me | 1,400 | $16 |
A click isn't a lead. Most people who click a "we buy houses" ad read the page and leave. If 10 of every 100 clicks fill out the form, a $20 click becomes a $200 lead before you've spoken to anyone.
Where bought leads come from
Pay-per-lead companies run the ads, collect the forms, and sell each lead. The published tiers we found on October 14, 2026:
- Exclusive: sold to one buyer, about $199 to $300 or more.
- Shared: sold to a few buyers at once, from about $59.
- Non-exclusive: resold to anyone after it ages, from about $39.
Read what "exclusive" covers, and the refund policy for a house that's already listed. What exclusive actually promises.
Who's on the other end
- Owners in real trouble: behind on payments, inherited a house, can't afford repairs.
- Owners comparing: curious what a cash offer would be before they list.
- Owners who filled out several forms the same night, and will hear from several investors.
That mix is why speed matters. The investor who calls first, and sounds like a person, usually gets the conversation.
Price it on deals, not leads
A $250 lead that closes 5 of every 100 costs $5,000 a deal. A $60 shared lead that closes about 1.25 of every 100 costs $4,800. The cheaper lead isn't cheaper until you know your close rate. Work out your own cost per deal.
The other way to reach the same sellers
Most owners who end up searching "sell my house fast" had something happen first: a foreclosure filing, a listing that died, a lien. Those are public records, and you can reach the owner before they search. How to find sellers before they list.
Questions investors ask
How much do sell my house fast leads cost?
Bought as finished leads, published prices we found ran from about $39 for a lead resold to anyone to $300 or more for an exclusive one. Run your own ads and you pay per click instead: about $13 for "sell my house fast" and $35 for "sell my house for cash," per Ahrefs.
Who are sell my house fast leads?
Homeowners who searched for a fast sale and filled out a form. Some are true distress; many are curious owners comparing a cash offer to listing, and some filled out several sites' forms.
Are sell my house fast leads worth it?
They can be, if you answer within minutes and close enough of them. Price them on your cost per deal, not your cost per lead.
Is it better to run my own ads or buy leads?
Your own ads give you exclusive leads and control, but take budget and skill to run. Bought leads are simpler and cost more each, and may be shared.