Free instrument 02 · The Sweet Spot

Free, no email needed. If it tells you mail isn't right for your budget yet, believe it — we'd rather lose the sale than sell you a plan that can't work.

Every market has a sweet spot.

A floor below which mail can't hold a steady deal pace. A ceiling past which postage outruns response. Computed from county records, today's mail prices, and assumptions you can see and change — then you decide.

The shape every market has Two numbers. That's the whole game. Below your floor you're lighting money on fire slowly; past your ceiling you're tipping the post office. In between is the only place mail pays. The shape is universal — your two numbers are computed below.
$15,000 if you're not sure.
Standard postcard.
We'll mark it on the curve.
Ranked list — pay dirt first Mailing the county at random Your recommended band The elbow — where more mail stops paying

What we'd mail — and what we'd skip

The four counted pools set the budget. The program's 25+ signals ride along as upside — we size on what we can count from here.

Every assumption — visible and yours to change

Want Josh to walk this with you on your county?

A 15-minute market check: your floor, your ceiling, and straight talk if you're not ready — go door-knock or cold-call first, and come back when the budget clears the line. No pitch.

Book the market check → or scout your county first →