How Much of Your Mail Budget Is Actually Working?
Most investors don't realize they're wasting 25–40% of their mail spend on dead leads, stale data, and bad timing. Find out your real numbers.
Your Current Setup
Answer what you know — we'll show you what the numbers really look like.
Your Reality Check
Here's what the numbers say about your current setup.
Stale, Unranked Lists
Fresher, Ranked County Data
Same budget, same volume — the difference is where the pieces land. We're first to the distressed owner in the county (on average ~14 days ahead of the data everyone else buys; it varies by county and we'll show you yours), and we rank owners by what's actually selling instead of mailing a whole stale list. Your subscription buys that data and a done-for-you mail engine — not cheaper postage.
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Methodology
Dead lead estimates based on industry data: 8–15% of distressed properties change status (sold, listed, or resolved) within 30 days. Rates compound with longer cleaning intervals.
Time value calculated at $75/hour — the approximate hourly rate for a 10–25 deal/year investor earning $200K–$500K annually.
Reclaimed pieces reflect the same budget and the same volume redirected away from owners who've already sold or are no longer distressed — the result of fresher, ranked county data, not a different mail price. Your subscription buys the data and a done-for-you mail engine; mail is billed at our actual cost with no markup to pad our margin.
Freshness varies by county — on average we're around 14 days ahead of First American–licensed data; some counties more, some same-day. We'll show you exactly where your county lands before you sign anything.
All figures are estimates for educational purposes. Actual results vary by market, competition density, distress mix, and mail volume.